Spiralizing is new to the masses. There’s no question that the majority of the world doesn’t know about the spiralizer. If they did know about it, you’d be able to walk into Bed, Bath & Beyond and buy a spiralizer from KitchenAid, Cuisinart or OXO.
One rainy Monday, I started to Google. I found some very interesting things and concluded that, as Bon Appetit predicted, spiralizing is a revolution… and it’s coming!
Let’s take a look at search terms. Just the word “spiralizer” has been searched for drastically more (in 2013). Hmm.. wonder what caused that spike? :)
What’s even more interesting, is that the word “vegetable slicer” has not peaked as much as “spiralizer” but has been historically more common of a search term. This would lead me to believe that the “vegetable slicer” is now being used in the mainstream by consumers to cook and is being rebranded as a “spiralizer.” Vegetable slicers, remember, were originally created for restaurants as a garnish tool.
To show further evidence that the movement is happening, we can look at the search results for “zucchini noodles.” If we compare that to the search term volume for “spiralizer” it’s very similar. Coincidence? I think not!
Now, the large dip in search volume for “zucchini noodles” is probably seasonal (as the dip is in the latter part of the graph for 2013).
I’d venture to say that 2013 was the year for the spiralizer and zucchini noodles! Can’t wait to see what the search results look like in 2014…