#InspiralizedBoss, Episode 1: The Value of the Hashtag

#InspiralizedBoss - Business success and failure stories from the founder of Inspiralized

#InspiralizedBoss - Business success and failure stories from the founder of Inspiralized
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Every Friday, we’ll be posting short and quick business stories, tips and resources that have helped us grow Inspiralized. The series will be called #InspiralizedBoss and we hope they inspire others!


One of the ways I first grew Inspiralized’s social media following is by utilizing the “hashtag.” Most people who share something on social want it to be discovered, that’s the whole point! Therefore, they’ll hashtag appropriately. Leverage that.

For example, in my case, people who use a spiralizer or eat something spiralized will post up an image on Instagram or Twitter and hashtag #spiralizer #spiralized or, more specifically, a specific type of spiralized veggie, like #zucchininoodles or #zoodles.

To capitalize on this, when I first started out, I would reload the hashtag (using a site like Iconosquare or just the Desktop version of Instagram) and every time I’d see a new account hash-tagging, I’d make a comment. For example, if I saw a delicious bowl of zucchini pasta, I’d say, “Looks delicious, great idea!”

Most people who share something on social want it to be discovered. Leverage that! #inspiralizedboss Click To Tweet

This would more often than not result in the user clicking through to the @Inspiralized page (where I made the comment from) and then most likely following us. This is such a simple (although tedious) way of growing your social media presence. Plus, you’re gaining followers that value the content you’re putting out there, because they chose to follow you (as opposed to, say, running a giveaway and demanding they follow you to enter.)

Not only did this help me grow my social media presence, it helped me see what people out there were looking for – what types of dishes they were making, what excited them about spiralizing and what the demographic was on that social media channel.

By staying in-tune with social media and monitoring activity, you become closer with your customer and gain valuable insights into what they want to see, which helps you deliver the best kind of content and really foster engagement.

Thank you for tuning in, and I hope you learned something new from this week’s #InspiralizedBoss post.

Resources discussed in this post:

#InspiralizedBoss - Business success and failure stories from the founder of Inspiralized

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Tausha says:
Such great advice regarding social media and monitoring relevant hashtags. Thanks for sharing!
mary says:
love this post + the social media share box for twitter and linkedin. They make sharing so intuitive! Is this possible for instagram too? I would love to know if you need a separate plugin or program for each account?
mary says:
Also just found out about the inspiralized boss series and I love it! Thanks so much for sharing all of this looking forward to more!
Meaghan says:
We're so glad you're enjoying that series!!

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cauliflower and carrot masala, totally normal meal on thanksgiving eve, right? 😅🥄

tomorrow we’re going to my BIL’s to hang out with Lu’s side of the family, and I’m excited to see everyone (it’s been YEARS!) and have the kids spend time with their cousins, aunts and uncles 🙏🏼

for the curry, simmer cauliflower, carrots, a jar of @mayakaimalfoods, and 2 cups of @bonafideprovisions veggie broth in a large pot for 20 minutes or until thickened to your preference. add cooked lentils, stir, and serve with jasmine rice, chutney and toasted naan. easy 30 minute meal 👏🏼 not exactly thanksgiving-friendly, but worth a share!

safe travels today and tomorrow and wishing everyone a safe and happy thanksgiving 🦃 I’m so grateful for you

rio and sol are 10 weeks old today! 👶🏻👶🏻 10 weeks! 2.5 months! let's chat.⁣ 🙏🏼

rio is much like luca. he loves to be held and needs more touch or movement to fall back asleep. he loves to stare at things in a serious way, especially high-contrast art for babies, so I love reading him books while I hold him (he's the best snuggler.)⁣

sol is my chill boy. he's a good sleeper. he smiles and loves to talk. he's squealing and making his goo-goo-ga-ga sounds all the time, I love chatting with him. he's a bit more like roma as a baby, a bit more independent. he makes the funniest faces and serves up the grimaces like luca used to.⁣

what's funny about twins is that just when you think you know their personality differences, they change - they'll swap. 🤷🏻‍♀️ and to tell them physically apart, there are two key differences:⁣
⏺ rio has a wider head and sol has a more narrow, round forehead⁣
⏺ rio weighs a full pound more than sol⁣

and yes, I have mixed them up a few times! I've been carrying one around, talking to them by name, and then all of a sudden, when I go to pick the other one up, I realize I mixed them up! 😱when they're not together or you're not looking at them straight on, it can be confusing! one of my favorite games is texting my family photos of them and saying, "who's who?!" they get it right 50% of the time, ha!⁣

so far, having twins is just so cool. it's so cool that there are two of them and they are identical! every week that goes by, their personalities shine and I am having so much fun getting to know them - and getting twice the cuddles. and yes, they do sometimes cry at the same exact time, but you just have to pause, gather yourself, and get your soothing game on.⁣ 💪🏼

I have to say, while having newborn twins and 2 other older kids at the same time has its challenges, I give a LOT of credit to those who have twins as their first baby experience - I can't imagine going into this not knowing what I already knew about raising babies. talk about overwhelming! 🤯 all moms are crushing it, but especially those first time moms with multiples - woop! bless you. 👏🏼 #identicaltwinboys #identicaltwins #monoditwins #twinmom #twinboys