#InspiralizedBoss, Episode 9: The Three Things I Focused On At First

#InspiralizedBoss, Episode 9: The Three Things I Focused On At First

#InspiralizedBoss, Episode 9: The Three Things I Focused On At First
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Every Friday, we’ll be posting short and quick business stories, tips and resources that have helped us grow Inspiralized. The series will be called #InspiralizedBoss and we hope they inspire others!


I sometimes equate building a business with dieting.

When you decide to go on a diet, you start with all of this motivation and excitement. YES, I’m going to finally reach my goal weight and get my dream body!

So, you buy books on weight loss, workout programs, and Pin inspirational quotes and images of toned thighs. You start on a specific date (most likely a Sunday or Monday) and you’re 100% committed to the goal.

You decide to work out 6 days a week, eat less than X amount of calories. You’re going to do X amount of squats a week and complete a burpee challenge by week two. You’re more motivated than ever and it’s going to work this time.

So what happens? 9 times out of 10, a few days or weeks later, you’re frustrated. You’ve lost sight of your goals, you’re crushing cookies at night by day 3, and you’re left feeling discombobulated. Why didn’t my plan work? What went wrong?

Well, you tried to do too much and it backfired. Yes, ideally, one day, you’ll be able to workout 6 days a week and eat super clean, but at first, when you’re starting from scratch, it’s too much. It’s too stressful to try to do it all and you’ll end up burning out.

Instead, you should resolve to just start with a single goal. Try cutting out sugar, if that’s your biggest downfall – or at least limit your sugar intake. Then, the next week, try building in a couple of workouts. By the end of the month, you’ll be exercising consistently and eating better. Fast forward a few months and you’ll have built yourself a healthy lifestyle and eventually achieve those initial goals you set with well intentions!

You should resolve to just start with a single goal. via @Inspiralized #inspiralizedboss Click To Tweet

See the point here?

Like with starting a business, it’s crucial to begin with a focus list. A focus list is a list of things you want to focus on AT FIRST. Don’t overwhelm yourself with a bunch of benchmarks, goals, and “musts”. That will just lead to let down and as I mentioned before, burn out.

It’s all about focus. It’s important to sit down and simply say, “Okay. What are three things I need to focus on this month?” or “What is one thing I need to focus on today?”

For example, early on, I told myself, “This week, I’m going to focus on learning how to take better photos.” So, I resolved to do some research, apply my findings, and mess around with my camera until I got it. I focused the week by spending extra time each day on that (along with my daily duties, of course) and by the end of the week, I’ve picked up a few new tricks to make my photos better. And for a food blogger, photos are essential in growing your credibility and ultimately, your following and online presence. It’ll lead to you getting picked up by traffic-cows like BuzzFeed.

When I first started Inspiralized, of course I wanted to CONQUER THE WORLD. And when I did start, I tried to do too much, and I couldn’t devote enough attention to each project, so I grew slowly at first, which was certainly frustrating. Then, I realigned myself, started to focus on one or two things a month and by the end of year 1, I had secured a cookbook deal, started manufacturing my dream spiralizer, and was well on my way to 1 million page views monthly!

So what did I resolve to focus on at first, in the first year?

1. Quality content: without this, nothing else will follow. This also included photography. In essence, great recipes with great photography = quality content.

2. A better website design: if you want others to take you seriously as a business owner, take your business seriously and invest in it!

3. Building relationships: I wanted to spend my first year getting to know my fellow bloggers (ie my coworkers). I befriended those who were in the healthy lifestyle space, asked them for their advice, shared their recipes and then eventually, this encouraged them to share my recipes and their tricks of trade!

And that’s it! Year 2?

1. Build and market the Inspiralizer®, my first branded product.

2. Work with brands: to expand my network, make money, and continue to solidify my credibility.


Now what will year 3 bring? Well, we’re halfway through, so I’ll let you know once we’re done!


What did you focus on at first, when growing your business? How have those goals shifted/realigned?

Thank you for tuning in, and I hope you learned something new from this week’s #InspiralizedBoss post.

#InspiralizedBoss - Business success and failure stories from the founder of Inspiralized

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ramen is the perfect meal for this season of life. it’s cozy, comforting, filling, and satisfying. 🙏🏼 needless to say, I’ve been eating tons of ramen bowls lately, and I’m extra excited to share this one with you, a take on Japanese miso ramen: Miso Noodles with Smoky Tempeh (using @lightlifefoods Original Tempeh) and Kale. 🥬 🍜 #LightlifePartner⁣

this is kind of like two recipes in one, because this smoky tempeh is good on everything – in sandwiches, on salads, in grain bowls - it’s my go-to flavor when I’m making tempeh (especially for those who aren’t as far along on the tempeh train as I am.) the other recipe is the simplest miso ramen with kale, which you’ll be making over and over again. 👏🏼 also, you can simply sub in @lightlifefoods’ Smoky Tempeh product here, to save time!⁣

you can find @lightlifefoods Original Tempeh at @acmemarkets or @wholefoodsmarket, but use their Store Locator on their site to find out where it’s sold near you. 🛒⁣

recipe below 👇🏼👇🏼⁣

Miso Ramen with Smoky Tempeh and Kale⁣
Serves: 4⁣

2 tablespoons extra virgin olive oil⁣
8-ounce package @lightlifefoods Original Tempeh, cubed⁣
¼ cup soy sauce, low sodium⁣
2 tablespoons maple syrup⁣
¼ teaspoon smoked paprika⁣
1 teaspoon liquid smoke⁣
1/2 teaspoon garlic powder⁣
2 garlic cloves, minced⁣
1-inch knob ginger, minced⁣
4 cups vegetable broth⁣
1 tablespoon miso paste⁣
1 tablespoon low-sodium soy sauce⁣
4 cups finely chopped kale⁣
12 ounces ramen noodles⁣

Heat half the oil in a large skillet over medium heat. Add the tempeh slices and cook for 5 minutes until browned, stirring frequently.⁣

While tempeh cooks, stir together ¼ cup of water, soy sauce, maple syrup, smoked paprika, liquid smoke, and garlic powder. Pour that over the cooked tempeh and stir to coat. Let cook another 5 minutes or until moisture is evaporated and tempeh is browned. Set aside on a parchment lined plate.⁣

Heat the remaining oil in a large pot over medium-high heat. Once oil is shimmering, add the garlic and ginger and cook for 1 minute or until fragrant. Add the broth and 2 cups of water and bring to a boil over high heat.

taco mondays are the new taco tuesdays! 🌮 but seriously... every day is a good day for a taco, right? 🥑⁣

the whole family loved these tonight, so I figured I'd share the recipe with you all! for so long, I over-thought fish tacos and now, I've got them down to a pretty easy science: slaw in an avocado sauce, a garnish, and pan seared cod. oh, and some quality corn tortillas, warmed in a skillet first (it makes such a difference!) 👇🏼⁣

cod fish tacos⁣
makes 9 tacos (3 servings) ⁣

ingredients ⁣
~ 1 ripe avocado⁣
~ 1 lime, juiced⁣
~ 1 small garlic clove, sliced⁣
~ 1 large handful cilantro⁣
~ salt and pepper⁣
~ 4 cups coleslaw mix ⁣
~ 9 corn tortillas ⁣
~ avocado oil ⁣
~ 3 boneless, skinless cod filets (about 3-ounces each) ⁣
~ 2/3 cup pineapple mango salsa (or similar) ⁣

in a food processor, place the avocado, lime, garlic, cilantro, 1/4 cup water, and season with salt and pepper and process until smooth. place the coleslaw in a large bowl and add the avocado crema and toss to coat. set aside.⁣

warm the tortillas in a large skillet and set aside, 3 on a plate. ⁣

add the oil to the skillet and once oil is hot, add the cod. cook for 5 minutes, flip, and cook another 5 minutes or until the cod flakes and is opaque. using a spatula, break the cod up into pieces. divide the cod onto the warmed tortillas. top with avocado slaw and mango salsa. serve.⁣

#tacotuesdays #tacosarelife #fishtacos #fishtaco #easydinner #easydinners #easydinnerideas #quickmeals

if you’re planning meals for the week today, put this Teriyaki Salmon with Butternut Squash Rice & Broccoli on your list! 🥦⁣

it’s a 30 minute meal and one of those filling, umami meals that you’ll want to add to the weekly rotation! it works with chicken and tofu, too! 🙌🏼⁣

search the blog for the recipe - and save this video to watch before you make it! 📌 ⁣

#teriyaki #teriyakisalmon #spiralizer #healthydinnerideas #healthydinners #mealplans #30minutemeals #30minutemeal #salmondinner #salmonrecipe