#Inspiralizedboss, Episode 6: How To Get Your Blog Featured

#Inspiralizedboss, Episode 6: How To Get Your Blog Featured

#Inspiralizedboss, Episode 6: How To Get Your Blog Featured
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Every Friday, we’ll be posting short and quick business stories, tips and resources that have helped us grow Inspiralized. The series will be called #InspiralizedBoss and we hope they inspire others!


I’m always flattered when a brand reaches out to me and asks to speak with my “team” or more specifically, my “PR team.” This means that that person thinks that all of the features that Inspiralized has been in have been placed by professionals.

In actuality, every single time you’ve ever seen Inspiralized featured, it’s been because of me. One of the questions I get asked most by other bloggers and other people wanting to start their own brands is “How do you stay relevant? How do you get the media to want to feature you?”

Honestly, I act as my own PR firm, and I’m constantly “asking” to be featured, because I want to spread the word about spiralizing and Inspiralized.

Now, I don’t have a background in public relations (aside from a couple of internships during college,) but I am so passionate about Inspiralized that I truly believe that my brand is featurable.

How do you make your brand featurable?

It’s all about how you position yourself when you’re reaching out to the media. But before you do position yourself, it’s important to know your target “customer” (whether that’s an actual customer or simply a blog reader.) This way, you can then target the appropriate media.

For example, if you’re a healthy food blogger, you’re not going to want to reach out to Coldstone Creamery to collaborate. It wouldn’t do your brand any good and Coldstone most likely won’t want to partner anyway.

Of course, great, quality content is #1. Own that content and be confident with it! Niche content is best, because it’s an automatic angle for the media outlet to speak to. Do something different, reach out in a different way (why not e-mail a GIF instead of a text e-mail?) It’s all about separating yourself from the hundreds of pitch e-mails these journalists or brands get a day.

And don’t sell yourself short – if you’re a business owner, you most likely have a cool back story. I’ve found that my favorite part about what I do is speaking to my journey along the way. Pitch yourself – you’re just as part of the message as your actual content/products are!

Pitch yourself - you're just as part of the message as your actual content/products are! via @inspiralized Click To Tweet
Make a list and target appropriately

Each month, I make a list of 10 to 20 media outlets I want to reach out to – whether it’s a collaboration (which helps with the PR end goal) or just a feature. From this list, I gather the appropriate contact information (and if I can’t find an e-mail, I take to social media like LinkedIn or Twitter to chat up that contact.)

In these e-mails, I’m very specific about how I want to be featured – I’m pitching an angle to them. I’m not just saying, “Hi, I’m Inspiralized, I’d love to talk!”, I’m saying something like, “Hi, I’m Ali from Inspiralized, this is what I’m doing and this is what I think your readers would love to know.”

For example, if I’m reaching out to Entrepreneur magazine, I’m speaking to being a woman in business, less the healthy food angle. But, if I’m reaching out to Bon Appetit, I’m talking all about the food – and how it’s different, what I’m doing differently and what I believe to be a valuable story for their readers.

Follow up and then, follow up

If I do anything right, it’s following up. I really do bug the heck out of people! And after a million nos, eventually, they break down. Usually, the point of “break down” is when one of my follow-up e-mails has something that peaks their interest.

When I follow up, I don’t say, “Just checking in!”, I try to offer something new that perhaps will resonate. I may say, “Inspiralized was just featured by Ivanka Trump’s team and they called me a savvy millennial entrepreneur.” Sometimes, when the media knows you’ve been featured somewhere else prominently, it makes you seem more “featurable.”

Don’t be afraid to ask

I’ve said this a bunch, but seriously – ASK for the feature. “I’d love you to feature [insert brand name] in your ‘Eating Healthy’ column this month – I have a great new spin on [insert your cool idea here.]”

What’s the worst that can happen? They said no? Guess what – I’ve received about 100 nos per my 1 yes. It’s part of the grind – have fun with it! Once you receive a feature that you’ve worked hard to secure, you’ll forget the hundreds of nos.

Keep steady ahead and wait

If you haven’t heard back from who you reached out to, don’t let it bring you down. Keep steady ahead and focus on your content, your brand – grow it bigger, better and then, in the future, I bet that person will come back around to YOU!

Sometimes, it’s just dumb luck – many of the larger features I’ve had have been from outlets reaching out to me – because I keep focused on creating the best possible content and try to participate in neat collaborations that will peak the interest of those important influential media outlets.

How long does it take? Rome wasn’t built in a day, so be patient! Great features can take years!

A Brief Recap

To conclude, for the best results (in my experience) as your own PR, take the following steps:

  1. Have great, quality content and a solid brand identity
  2. Know your customer/reader – identify that person
  3. Based off your target customer, identify the appropriate brands/outlets to collaborate with – and think outside the box
  4. Pitch them with specific ideas
  5. Follow up
  6. Follow up again, with new ideas and brand updates
  7. If all else fails, just keep creating content and hope for the best.

How do you work to get your brand out there?

Thank you for tuning in, and I hope you learned something new from this week’s #InspiralizedBoss post.

#InspiralizedBoss - Business success and failure stories from the founder of Inspiralized

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Allison says:
I love how you emphasize that for every yes, you'll likely get a lot more nos. That's definitely not a bad thing. For years, I've dreading hearing "no" for many things. (Hell, I even am the type to feel bad saying "no". Ha!) Recently, I had great communication going with a French cheese shop in Manhattan that I was going to collaborate with for National Cheese Lovers Day last week (I created a brie-based soup recipe), and after a few weeks to solid communication...radio silence. I found it very frustrating. But! There will be nos, and there will be people that drop the ball, it's true. Keeping steady and pushing forward will get the great results in the end. After a bit of prodding, I recently got my blog featured in a lifestyle website based out of the Berkshires in MA, and those little things give me that boost I need to know it'll all be worth it. These are great, thorough, thoughtful, and truthful tips. Thanks so much for posting this, Ali! :-) - Allison
Ali Maffucci says:
Thank you for the kind words and the inspiring story! Keep on it, Allison!

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cauliflower and carrot masala, totally normal meal on thanksgiving eve, right? 😅🥄

tomorrow we’re going to my BIL’s to hang out with Lu’s side of the family, and I’m excited to see everyone (it’s been YEARS!) and have the kids spend time with their cousins, aunts and uncles 🙏🏼

for the curry, simmer cauliflower, carrots, a jar of @mayakaimalfoods, and 2 cups of @bonafideprovisions veggie broth in a large pot for 20 minutes or until thickened to your preference. add cooked lentils, stir, and serve with jasmine rice, chutney and toasted naan. easy 30 minute meal 👏🏼 not exactly thanksgiving-friendly, but worth a share!

safe travels today and tomorrow and wishing everyone a safe and happy thanksgiving 🦃 I’m so grateful for you

rio and sol are 10 weeks old today! 👶🏻👶🏻 10 weeks! 2.5 months! let's chat.⁣ 🙏🏼

rio is much like luca. he loves to be held and needs more touch or movement to fall back asleep. he loves to stare at things in a serious way, especially high-contrast art for babies, so I love reading him books while I hold him (he's the best snuggler.)⁣

sol is my chill boy. he's a good sleeper. he smiles and loves to talk. he's squealing and making his goo-goo-ga-ga sounds all the time, I love chatting with him. he's a bit more like roma as a baby, a bit more independent. he makes the funniest faces and serves up the grimaces like luca used to.⁣

what's funny about twins is that just when you think you know their personality differences, they change - they'll swap. 🤷🏻‍♀️ and to tell them physically apart, there are two key differences:⁣
⏺ rio has a wider head and sol has a more narrow, round forehead⁣
⏺ rio weighs a full pound more than sol⁣

and yes, I have mixed them up a few times! I've been carrying one around, talking to them by name, and then all of a sudden, when I go to pick the other one up, I realize I mixed them up! 😱when they're not together or you're not looking at them straight on, it can be confusing! one of my favorite games is texting my family photos of them and saying, "who's who?!" they get it right 50% of the time, ha!⁣

so far, having twins is just so cool. it's so cool that there are two of them and they are identical! every week that goes by, their personalities shine and I am having so much fun getting to know them - and getting twice the cuddles. and yes, they do sometimes cry at the same exact time, but you just have to pause, gather yourself, and get your soothing game on.⁣ 💪🏼

I have to say, while having newborn twins and 2 other older kids at the same time has its challenges, I give a LOT of credit to those who have twins as their first baby experience - I can't imagine going into this not knowing what I already knew about raising babies. talk about overwhelming! 🤯 all moms are crushing it, but especially those first time moms with multiples - woop! bless you. 👏🏼 #identicaltwinboys #identicaltwins #monoditwins #twinmom #twinboys